Want to make it easy for the visitors of your website to find what they are looking for? Want to avoid that they leave your website almost immediately after landing there? Want to make people stay on your website longer and purchase stuff?
In order to achieve these goals you just need to follow these simple web design tips:
Having a strategy.
To start with you have to map out your client’s journey from the first moment he visits your website to the moment he becomes your customer. Think over what pages your clients are going to visit, what texts they are going to read and what impression they are going to get out of it? Understanding of that ideas can help you design a successful site that is truly meeting the requirements of the clients. It is all about answering the right answers in the right order. You need to develop a strategy that includes creating content relevant to the needs of your visitors.
Recognizable, proficient and clickable logo.
Your logo is an important feature representing your brand. So make sure that it is professionally designed and located noticeably on your site. A high-resolution eye-catching image should be used. It is a great idea to feature it in the upper left corner at each of your pages, as well as make it linked to your home page link your logo back to your home page for easy navigation of your website visitors. Your logo should also be clickable in order to make it easy to always return to the homepage.
Intuitive and simplified navigation.
To gain credibility, people need to be able to find everything with no effort. Most probable they will leave your site if they wouldn’t be able to get to any page within two seconds. So primary and secondary navigation for your site is needed. Make sure your primary navigation options are located in a horizontal menu bar at the top of the site, meanwhile the secondary navigation options are provided at the bottom of the primary navigation bar, or in the left margin of your site, known as the sidebar.
The intuitive navigation is very important because if it is confusing it will result in users leaving your web page rather than trying to understand how it works.
At the same time, complicated navigation gives too many options for people, so that they may decide to quit your site at once.
Enough free space.
According to the recommendations of graphic designers, one should create enough room between the paragraphs and images so the viewer has space to think and breathe, as well as more opportunity to get all of the features your site and business is offering.
Controlling white spaces can keep users focused on the content. With a plenty of visual competition taking place on the web and on mobile, a great rule to remember here is less is more. However, this space doesn’t have to be white, especially if you’re building a website using large images on its home page. Include more space around and between elements to help guide your users through your site.
Professional photography and high-quality images.
The visitors of the website can detect ordinary photos in a moment, and they’ll be left with a generic impression about your company. Show them that your company is outstanding, and not generic. Purchase professional stock photos or invest in professional photography if you can afford it. As we know good photographs catch an eye and provide an emotional connection to the written content. Having no photographs at all is better than poor-quality photographs or photographs having nothing to do with the content. One more option is creating your own imagines, drawing illustrations, designs, and patterns. Or you can combine several options available for you. Choosing beautiful and appropriate imaginary for your site is a proven way to help you in achieving your aims.
Another piece of advice for you is if you want to catch interest to a particular information, include a photo of a person looking at the content. To tell the truth, when we see the face of another person looking’ at something, our eyes are immediately drawn to that object as well.
Easy to read fonts.
When you choose fonts, keep in mind that people will visit your website not just from a laptop but also from mobile devices so make sure that your fonts are adequate on all the devices. Some large-scaled fonts may be well read on a computer monitor, but be not rendered well enough on smartphone screen. Make sure you choose a web-friendly typeface that scales well, rather than thinking hard about which size to choose. Using a universal font can become a solution.
As it has already been mentioned, the font should be easily read and its size has to be at least 11pt. Big typography isn’t a new trend, but it is still a good practice to follow as it has the power to attract the reader’s attention and to focus on the needed content. In case you’re using web fonts, try to use 1 or maximum 2 font families. Moreover, if you’re using a fixed-width design, you should better use a font size that allows a maximum of 15 to 20 words per line.
Responsive and simple design.
Nowadays, it is extremely important to ensure your site to be mobile-friendly. Responsive design means your site will adapt to any screen and device. A responsive site is the one that will adapt to the browser size, rather than developing a site for each device. And a better user experience is directly related to the more time spent on your site and rates of higher conversion. Web design embrace minimalism and simplified approach. Today clear and flat designs are very much welcomed. You should better impress your customers with high-quality products and not with overloaded website design.
“Submit” or “Send” buttons.
Don’t forget about these buttons at the bottom of a web form as they can be the unattractive part of a website. The designers are encouraged to make form submission buttons so appealing that the visitors can’t help themselves but click on them. In addition, there could be some options used, for instance, when a visitor passes the mouse to the submit button, it can change color, gradient, opacity or font options. It makes it more interesting and diverse.
Design testing.
Whether you are trying different positions for a call to action or even testing different shades of a color for your text, website optimization can make a great impact to your final income.
We have to remember that every design decision is just a hypothesis. You can test numerous elements of your design in order to determine which is the best for your site, as well as needs of your business. User testing and simple analytics can help website owner permanently improve the designs by providing feedback from real people. A/B testing is also a skill you can learn to find out whether changing your designs is working or not. Moreover, it is a great way to implement a new design and test its effectiveness on your own. There is a split testing that can help in finding compromises between you and your customers.
There are the essential and the most simple web design tips that will help you enhance your results in business and attract more visitors to your website. Hopefully, they will give your something to think about and find the right direction for more learning and experimentations. Though, the most helpful tip is not to stop, but always try to develop and be in step with the time. Keeping your finger on the pulse gives you the option of becoming an early adopter of emerging design trends and styles.
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