Email newsletters have higher conversions than social media campaigns. Social media provide a great opportunity to interact with your users, keep them interested and engaged. But, no doubt, email newsletters have a higher reach. It doesn’t mean you shouldn’t promote your website using social media, it is just better to keep your focus on email list building. What is great, that you can boost email subscribers interacting with social media.
How to do so? Check out the steps below:
Add Sign Up button on Your Facebook Page
It is possible that people who follow your page on Facebook have never visited your site. Luckily, there is a great option which can convert those people into subscribers. All you have to do is to add a link to subscriber form on your site. You can do that using call to action buttons provided by Facebook. Selected button shows up on the top of your cover image and is visible without scrolling.
To add a button, visit your Facebook page and click “Add a button”. You’ll see a pop up where it is necessary to select “Get in touch with us” => “Sign Up”. Add the link to the page on your site with subscriber form and save changes.
This way every visitor of your page will see the call to action button leading them to your subscriber form.
Promote old posts
If you’re blogging for a long time, you have a lot of content which can be missed by your readers. Sharing this content brings more traffic to your website and significantly boosts user engagement. You can do that via any social media, and it would be great if you also use some targeting options.
Promote pages with special offer
It is a widespread practice to provide special offers in exchange for email addresses. For example, you provide some e-book for free, and when user clicks “I want it” button, he is asked to enter his e-mail in order to receive it. The same thing with coupons, discounts, and more.
Create a page with a special offer, create an ad post on Facebook and promote it via “Boost this Post” option. The main advantage of such promotion campaign is that you can select your target audience to make sure you’re advertising to people who are interested in what you have to offer. The same thing you can do using Twitter Ads.
Any special offers become more valuable when they are recommended by influencers. It makes users feel that they can trust you and your content. So do not hesitate to ask them for help.
After you have started building your list, it is important to make use of it. Start interacting with your subscribers. Not every newsletter has to promote something. You can send news, educational content, helpful tips, etc. Make it your habit to engage with your readers and turn them into returning audience!
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