In 2021 the Internet celebrates its 52nd birthday. Over its not-so-long history, this human invention came a long way from the military intelligence network to the vast and universal tool, capable of exchanging massive amounts of information in a blink of an eye. And now it can force its own rules upon the world, overwhelming the individuals or even whole countries with its enormous collective consciousness.
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The community at its basis has people who share common goals, interests, or attitudes. And online communities are no different from their real-life counterparts. They serve the same purpose. They induce a sense of belonging and help people to make connections.
So, how can an experienced marketer capitalize on it? Building an internet community around something you are good at, you are passionate about, for instance, your product or the service you provide, allows you to communicate with your clients in a more efficient way.
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The Internet is a dangerous place. Hordes of soulless digital bots are lurking among the Web. And their prey is weak websites. Throwing a newborn, defenseless site to the net is like walking amongst the pandemic while having zero immunity.
Captchas are tools that provide bare minimum protection, necessary for the site to survive. Without it, the site will be quickly overwhelmed with infectious malware, DDoS(denial-of-service) attacks, different forms of fraud, and data hijacks.
reCaptcha provides means to distinguish between humans and bots trying to gain access to the site. Among its long history, there were quite a few variations of Captcha. But nowadays the most popular systems are reCaptcha V2 and reCaptcha V3.
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Plugins are an essential part of any WordPress project. WordPress itself was built upon the idea of “everyone can create the website they want, even if they never coded before”. And plugins are tools to help you out and make you feel less miserable while you take this endeavor upon yourself.
However, there are tons of them. The wordpress.org alone is reaching the mark of 60 000 plugins and several billion installations. Every one of them brings some sort of functionality to your website. And you can’t have them all, right?
So, the question is “how do I figure out the optimal number of plugins installed?”. Let’s find it out!
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